Case Study
Happy Chicks
Successfully launched 8 new virtual concepts in 18 months
ABOUT
Happy Chicks
Happy Chicks is a pioneering restaurant reimagining chicken dishes. They have curated a cheerful and cozy ambiance through dynamic decor and music, offering diverse chicken creations that invite individuals and families to relish imaginative and delicious meals.
In addition to its primary chicken concept, Happy Chicks boasts multiple virtual brands alongside its brick-and-mortar locations. These new concepts allowed Happy Chicks to expand its offerings to include burgers, health-focused options, and more.
THE
Challenge
Happy Chicks had ongoing problems managing their online menus and orders, making it hard to grow. The brand initially used another POS integration company but struggled with connectivity issues, resulting in inaccurate sales tracking that hampered its ability to grow.
Looking to enhance their digital infrastructure, Happy Chicks explored alternative solutions that could help them reliably scale. Ultimately, they chose ItsaCheckmate for its feature-rich product offerings, enterprise-grade infrastructure, and 24/7 customer support.
Results
After onboarding was complete, Happy Chicks introduced eight new virtual concepts in just eighteen months. Their team was able to leverage ItsaCheckmate's real-time insights to quickly pinpoint issues and address them before they had an impact on the business. This improved operational efficiency and customer satisfaction.
Key Benefit
Summary
Happy Chicks has significantly grown digital sales while maintaining the same great experience customers expect. The ability to detect and act on IT issues, coupled with its outstanding customer support, had a tangible impact on the brand's success.
ItsaCheckmate's user-friendly interface and streamlined onboarding process have contributed to a hassle-free experience, supporting Happy Chicks' growth in the competitive restaurant industry segment.
